Once upon a time in pr land. . .

I had lunch with two of my favorite people today.  Nikki Konefsky and Adriana Sol are hardworking, successful partners in what we used to call a public relations company.  I asked them to describe Vine Communications, their six year old firm, in "25 words or less" and they both dissolved in laughter.

"We're working on that," grinned Adriana. 

I understood their dilemna.  The business has changed so much since my company was in its heyday, that I hardly recognize it.  The challenges that Nikki and Adriana meet and address for their clients on a daily basis bear little resemblance to the free wheeling pr world that I thrived in.  But the basics still apply. . creativity, attention to detail, understanding your client's needs.

Branding is the new watchword, and social networking a must.  We had a lively discussion over lunch as to the state of fees and retainers these days.  I'm not as far removed on those subjects due to my current free lance writing jobs, but I know all too well how important it is to be paid properly for your work. 

Nikki and Adriana are both married now with Nikki the mother of two adorable little ones.  When I met them six years ago, they were just starting out.and very young.  They still look like teen-agers but believe me, they have matured businesswise.  When I sit and talk with them I can't help but think back to my early days as the owner of a growing company as well as a working Mom.  Those challenges haven't changed.

I'm proud of them both.  How ever they finally decide to officially describe their business, they are handling it well. You go, girls!

Photo Caption:  Lunch at Jaguar in The Grove.  Nikki, Adriana and me.
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