Thursday, November 7, 2013

Fun nite for fund raising. . .

I've been to many fund raisers, but the one I attended on a recent Saturday evening was definitely unique.  Saks 5th Avenue's 3rd Annual Fashion for a Cause, at posh W Hotel on Miami Beach, was co-hosted by The Juice Foundation and benefitted UM's Sylvester Comprehensive Cancer Center.

Yes, it was a fashion show, but not like any I'm quite sure you've ever attended.  The Juice Foundation is headed by Jenine Howard, wife of the Miami Heat's Juwan Howard, and the fashion models for the evening were the kids of all the Miami Heat players.  Talk about "attitude"!  Ranging in age from Chris Bosh's 2 yr. old son Jackson and Ray Allen's 3 yr. old son Rashard, up to the Howard's 12 yr. old son Jace, not to mention Lebron James' two offspring, Lebron Jr., 9, and Bryce, 7, the show was a knockout. The audience was pretty sparkling as well.  (See photo of shoes on the woman sitting in front of me.  Sorry, but I couldn't resist another fabulous pair of Loubetins.)

The auction preceding the fashion show was also unique.  First item up for bidding:  A chance to be a ball boy at an upcoming Heat game.  If the bidding hadn't started at $2500, I might have bid on it myself.  When two bidders were fighting each other at the $4000 mark, Juwon Howard raised his hand and announced the team would go for two ball boys at two different games..  The result: $8000 for the Cancer Center. 

Must also mention the evening's food offerings, all donated by various companies and geared towards kids, big and small.  Sliders. . .little square melted cheese sandwiches. . .Yogurt popsicles. . .Oreo cookies coated in white chocolate. . .jars and jars of jelly beans, chocolate covered raisins. . you name it, every childhood delight was there for the taking.  And adults and kids alike were eating everything.  Everyone got to have their picture taken, including me, as long as you followed instructions and went slightly nuts as the photographer snapped away.

It was a fun evening thanks to my invitation to attend via my friend Sandy's "marketing maven" daughter Alison who was in charge of the event.  Watching her work took me back to my pr days running charity events for clients.  I recognized all too well the look on her face as her eyes scanned the room constantly to be sure everything was going as planned.  It was, Alison.  It was great.
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The kids model like pros!

 Juwan Howard greets a normal size guest.  Those players are really tall!
















 

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